Saturday, April 2, 2011

Banks to Do Away With Sub-PLR Rates - Home Loan Takers to Benefit

People who prefer to take home loans at floating rate of interest might get benefited if banks change the method of pricing such loans. But now the Reserve Bank of India (RBI) is planning to forbid the banks from lending below prime lending rate (PLR), the benchmark rate for all floating rate bank loans.

A decade ago banks had taken permission from the RBI to lend below the benchmark rate known as sub-PLR. The banks had argued that if they do not lend below PLR they would lose customers to mutual funds (also other lenders ready to invest in their short-term debt offering rates below PLR.)? Although RBI accepted bankers' argument, from long time it is being felt that the practice of lending loans below PLR is not transparent and not much effective change can be seen in policy interest rates across the banking system.

Therefore to review sub- PLR lending practice, RBI constituted a committee headed by executive director Deepak Mohanty. It has been observed that 75% of loans given by banks are at sub-PLR rates. Also there are possibilities that RBI might not completely forbid such loans. According to people closely watching the proposed development, banks might be permitted to quote sub-PLR rates only on short-term, or on loans given for less than one year.

In case RBI prohibits sub-PLR rates on all loans above a year, then home loans will be priced at PLR or above PLR. Thus banks would probably find it difficult to reduce rates only for new customers by varying the spread between their PLRs and lending rates. Spread is the difference between the BPLR (benchmark prime lending rate) and the loan interest rate. This can be " BPLR plus' x' or BPLR minus" x"

Today when banks reduce interest rates on home loans the benefit of the revised rates is given only to the new borrowers For instance, a bank whose PLR is 11.5% its one borrower is paying 12% on a floating rate loan while bank is offering a loan at 9% to a new borrower. This is because the old borrower's loan was fixed at a rate of PLR plus 50 basis points while the new borrower loan has been fixed at PLR minus 250 basis points. Thus the banks are playing with spread, which make old customers feel cheated.

After RBI puts a ban on lending below PLR and it is fixed as the floor rate, with the maximum rate capped at 400 basis points above PLR, then banks will not have much option to vary rates for old and new borrowers. Looking at this the large corporates would prefer to take short-term loans as they would be able to bargain for lower rates. On the other hand small to mid-size corporates might get benefitted the most as fixing PLR as the floor rates will bring some transparency in pricing of loans.

Vaibhav Aggarwal is an expert Author on RupeeTimes who writes about personal finance related terms like Home Loans, car loans, credit cards and fixed deposit.

Article Source: http://EzineArticles.com/?expert=Vaibav_Aggarwal


GenF20 Plus Reviews

Anatomy of a Successful PLR Product Launch

Increasingly over recent years, a lot has been written about how to use PLR material to launch new unique products online. Every day we learn that a different Guru has masterminded a new and unique approach to this.

Some authors think that poor quality PLR will suffice. This kind of PLR is usually written by non-experts using very little research and possible spun information from questionable research online.

This may sell, but not surprisingly the marketer using this approach will be unable to make future repeat sales to these hard won new customers. Refund requests and returns will also be unusually high.

However, there is some exceptional PLR material that is not available widely on the internet for good reason. Marketers using this approach along with a methodological approach will have a much greater chance of achieving a successful launch.

For the newbie a successful launch is always the big worry.

There are a multitude ways to achieve this. However, for some, building a list through mutually advantageous partnerships is the most cost effective route.

Below is my summary of a successful PLR based product launch:

1) Build a list of prospective buyers in your target audience.
2) Source and Modify (make it your own) while still preserving its core message, a hot product (in limited release) that is in demand by your list.
3) Ensure that you have full PLR rights and the person you are buying from is the original author and copyright owner
4) Tweak your sales process until it is rock-solid.
5) Create pre-launch buzz by "teasing" your subs with details.
6) Find influential partners to promote you on "launch day".
7) Create more buzz by revealing case studies of results.
8) Announce your product to list on launch day with some kind of limit or deadline to further get them to act now.

Sean Wells http://www.ProvenNicheDomination.com

Article Source: http://EzineArticles.com/?expert=Sean_Wells


Autoblogging